Video marketing is one of the most powerful tools in your arsenal.
However, there are some caveats, you can’t use video marketing willy-nilly. There has to be a strategy and purpose behind it. That is where we can help. Whether you want to introduce your new product or create a video case study or give an introduction to your company there are a lot of components you have to think about.
In fact, one of the easiest parts is just shooting the video. There are a lot of things you have to think about before, during and after the shoot to maximize the marketing return.
And on top of that video can be one of most expensive types of content creation. But if you go in with a strategy you can really minimize the cost and maximize the return.
Goals: The first thing to know (like any other content creation) is what do you want this video to accomplish? How will we know if our video marketing project is a success? What criteria will we judge it on? Conversions, visits? views?
video marketing from 366 marketingMessage: What is your message? What audience are you speaking to? What do you want them to do after watching the video? Do you tell them clearly?
Location: Where are you shooting? Where you shoot says a lot about your video and the message that you are trying to get across. Often the location itself can become the main character.
Who: You need to know a lot of who’s before you shoot your video,
Who is writing it
Who is editing the script?
Who are your actors?
Who is shooting the video?
Who is editing the video?
Who is approving the final cut?
Release: You need to think about how and where you will release the video. We can help you design a distribution strategy that maximizes SEO, views and visits, and actions.
While video may be intimidating it can give you great returns and an experienced partner can help. For instance, when our parent company 366 Marketing did our video we increased web visits by 664%. Not bad right?
If you are interested in how you can video market better get our parent company’s guide How to Guide to Video Marketing.
If you want to want to talk us about video creation fill out the form below.