Sometimes I talk to people in the material handling industry about web development, who clearly could benefit from a new website, and I get the oddest excuses.
Want to hear my favorite?
“We don’t need a new website because we have too many leads already.”
Yep, people say that.
My first response to that is really? You have too many leads already? Then why are you here with me eating overheated appetizers and drinking sub-par beer instead of on a boat in the Bahamas?
But ok let’s say that you do have “too many leads”.
That is not the only reason you need your material handling site redesigned or even, gulp, need a material handling website to begin with.
Want to know why you need a new website?
It is your face. You partners go to it, your suppliers go to it, you customers go to it. Do you want to look like you were last updated in the early 90’s.
No, you don’t. Perception is reality. Make your reality a little better.
Shorten your sales cycle
Ok you have too many leads now but what about in the future. Material handling is not the quickest business to turn around. Some sales cycles in our industry take 3, 6, heck even 18 months! Wouldn’t it be nice to have some customers in your sales funnel already for when those possibly lean times come around?
Show expertise
Your website gives you a great place to share your thoughts and tell your story. You can illustrate what makes you different from your competitors. It enables you to let the all of your customers know how you can help them with their problems in their distribution center or warehouse.
Target
Your website allows you to target the best leads for your business. Yes you maybe getting a “ton of leads” but what are those leads doing for you? Are they your ideal customers? Or are they people that you have to bend your solution to fit?
Are they in your geographic region that you can service easily, or are they 4 states away where you don’t have a presence?
Interested in talking about your material handling website? Contact Material Handling Marketing and let’s talk.