by Travis Baker | Feb 6, 2014 | Marketing Strategy, material handling marketing strategy, online marketing, trade show marketing, website
Even if you build a great material handling website, and have the best advertising and a kick butt PR writer, you will fail with your marketing. “If I have these awesome components, why do I need a strategy? They are all on separate channels (print, web,...
by Travis Baker | Jan 30, 2014 | online marketing, website
Sometimes I talk to people in the material handling industry about web development, who clearly could benefit from a new website, and I get the oddest excuses. Want to hear my favorite? “We don’t need a new website because we have too many leads already.” Yep,...
by Travis Baker | Jan 23, 2014 | online marketing, website
What’s the second most visited page after your homepage? Take a guess. Give up? The About page. People must be really interested in you, right? Nope, Nobody cares. Really. Despite all of the clicks on your about page. I think the problem is the name. People care...
by Travis Baker | Jan 16, 2014 | trade show marketing
You spend a lot on material handling trade shows. A lot. I mean you spend at least 5k to 10k on just the opportunity to use their concrete. So for that you need a return. But there are always nagging thoughts. Is there a better place to spend your money? Does your...
by Travis Baker | Jan 6, 2014 | material handling marketing strategy
Welcome to the New Year and your New Year’s resolution. You know lose weight, eat better, don’t kill anyone at work. Important goals. So what are your goals for your material handling marketing? Do you have goals? If not, how do you know if you have done a good job...
