by Travis Baker | Feb 6, 2014 | Marketing Strategy, material handling marketing strategy, online marketing, trade show marketing, website
Even if you build a great material handling website, and have the best advertising and a kick butt PR writer, you will fail with your marketing. “If I have these awesome components, why do I need a strategy? They are all on separate channels (print, web,...
by Travis Baker | Jan 30, 2014 | online marketing, website
Sometimes I talk to people in the material handling industry about web development, who clearly could benefit from a new website, and I get the oddest excuses. Want to hear my favorite? “We don’t need a new website because we have too many leads already.” Yep,...
by Travis Baker | Jan 23, 2014 | online marketing, website
What’s the second most visited page after your homepage? Take a guess. Give up? The About page. People must be really interested in you, right? Nope, Nobody cares. Really. Despite all of the clicks on your about page. I think the problem is the name. People care...
