Are You Throwing Away Your Marketing Budget?
Even if you build a great material handling website, and have the best advertising and a kick butt PR writer, you will fail with your marketing. "If I have these awesome components, why do I need a strategy? They are all on separate channels (print, web, online,...
It’s Not Just Leads, 3 Reasons to Love Your Website
Sometimes I talk to people in the material handling industry about web development, who clearly could benefit from a new website, and I get the oddest excuses. Want to hear my favorite? “We don't need a new website because we have too many leads already.” Yep, people...
Don’t Make This Huge Mistake on Your Website
What's the second most visited page after your homepage? Take a guess. Give up? The About page. People must be really interested in you, right? Nope, Nobody cares. Really. Despite all of the clicks on your about page. I think the problem is the name. People care about...
Measuring the Return on a Material Handling Trade Show
You spend a lot on material handling trade shows. A lot. I mean you spend at least 5k to 10k on just the opportunity to use their concrete. So for that you need a return. But there are always nagging thoughts. Is there a better place to spend your money? Does your...
3 Keys to Setting Material Handling Marketing Goals
Welcome to the New Year and your New Year’s resolution. You know lose weight, eat better, don’t kill anyone at work. Important goals. So what are your goals for your material handling marketing? Do you have goals? If not, how do you know if you have done a good job...
Why Social Media is Important for Material Handling Marketing
According to a recent article, businesses say they don’t consider social media important to their business. But in the same breath they claim that word of mouth is very important. That makes absolutely no sense to me considering social media marketing is word...
Stop Screwing Up Your Material Handling Trade Show Marketing
You are all ready for your material handling show. Be it Modex or Promat or SCOPE or whatever. You have your space, you know what you are taking to the show. You have your display and your hotel rooms. Yes sir, you are going to rock this Material Handling Trade...